Small Business Owner Guide For Starting an Optimized Website.

Design a website Mockup

Digital website is : domain name + hosting + the content of website (services + contact + reference + integration with marketing tools 

Why should you have a website?

Creating a website gives you an online presence, enabling you to reach more people who would otherwise be inaccessible. Whether it's a simple page with contact info for your shop , small business or medical practice, a landing page for freelance work, multiple pages to advertise your wedding photography business or a blog about food - having a website provides an invaluable boost.

your website is an extension of your business, that means it need to keep the same tone , colours Your website is an extension of your business and thus, it needs to represent your branding and identity accurately. Branding is an essential aspect of every business, and it involves creating a unique business identity that sets a company apart from its competitors. Your website acts as a virtual storefront for your brand, and it is crucial that it reflects your branding elements such as your logo, colours, imagery, and tone of voice. Consistency is key when it comes to branding, and your website should embody that same tone and mood that your customers have come to know and expect from your business. Therefore, it is essential to pay attention to the design elements of your website and ensure that they align with your brand identity to build trust and create a memorable online experience for your customers. 

What kind of website is there ?

A website is an online platform that serves a specific purpose or fulfills a particular need. There are all kinds of websites available on the internet, from social networking sites to e-commerce websites, news portals, educational portals, and more. Depending on the website need, it can be designed in different ways, with varying features and functionalities. For instance, e-commerce websites have payment gateways and shopping carts, while educational portals are designed to offer educational content, interactive quizzes and tests, and various other learning resources. Social networking sites allow users to create a personal profile, connect with friends and family, share pictures, messages, and posts. Overall, the purpose of each website is to fulfill a specific need, depending on the target audience, industry and niche it belongs to.

What Type of Website do you need ?

If you're looking to establish a digital presence for your small business or local shop, then a website is an essential tool. However, the type of website you need largely depends on your business goals and objectives. For instance, if you need a simple website that showcases your products or services, then a front-end website may be sufficient. On the other hand, if you want to run an online store or need more complex functionalities, then you may want to consider a full-stack website, which includes both front-end and back-end development. Ultimately, it's important to determine what type of website will best suit your business needs and budget. Regardless of your choice, a professional-looking website can help you establish your brand, reach more customers, and grow your business in the digital era.

The code for building an app or web app

Code to develop a website

Can I Create a Business Website for Free?

When it comes to expenditure, anything that is free sounds good, but you should be aware of the strings attached such as the possibility of overshadowing your own brand.

It's possible to create a small business website for free. There are many website builders that allow you to create a website without any cost or technical knowledge. For example, Wix, Weebly, and WordPress.. all offer free website building and hosting services. you may need to make some scarifies with this option, like you can not use your domain name, their brand will marked in the footer "made by.... ". However these platforms offer a range of templates and drag-and-drop tools to design a website that meets your needs. If you own a Canadian shop, it's important to customize your website to appeal to your target audience. You can also integrate e-commerce solutions to create an online store, allowing customers to purchase products directly from your website. With some time and effort, you can create a professional-looking website that represents your business and helps increase your online presence. 

When making a small business website, there are a few things to consider.

When creating a small business website, there are several aspects that need to be considered to ensure its effectiveness.

  • Firstly, the design and layout of the website should be user-friendly mean easy to navigate, customers can find what they need quickly and visually appealing to attract visitors.

  • Secondly, the website should have a clear and concise message that conveys what the business does and how it benefits its customers.

  • Thirdly, the website should be optimized for search engines, which involves using relevant keywords and meta tags to rank higher on search engine results pages.

  • Fourthly, the website should have high-quality images and videos to showcase the products or services offered.

  • Lastly, the website should have a call-to-action to encourage visitors to take action such as making a purchase or filling out a contact form.

    By considering these aspects, a small business website can be an effective tool for marketing and growing the business.

Here is some pointers to help you while building the website.

1. Determine the primary purpose of your website.

When creating a website, it's essential to determine the primary purpose of the website. Is it to sell products, provide information, or generate leads? Are you looking to make a website for your small business so you can find new customers on the internet? Whatever the goal is, the website design should align with that purpose. For businesses, the primary purpose of their website is usually to make customers aware of their products or services and convert them into paying customers. When it comes to website design, a simple website is often the best option as it's easy to navigate and ensures that customers can find what they need quickly. A website is a crucial tool in a digital marketing strategy, and it's important to make sure it's designed in a way that engages customers and encourages them to take action. Determining the primary purpose of a website is the first step in creating a digital presence that helps businesses achieve their goals.

2. Obtain a good domain name

Obtaining a good domain name is crucial when creating a website for your business. A domain name or website address is the unique identifier for your website on the internet, and it plays an important role in determining the SEO search engine optimization of your website.

choosing the domain name can be trick you can pick you business name as domain name or pick new one related to your business. Additionally, having a domain name can help with branding and marketing efforts. Overall, investing time in choosing a good domain name is a smart move as it can potentially lead to better online visibility, higher traffic, and increased profits.

How to choose domain name?

When selecting a domain name, there are several tips to consider to ensure you choose the best domain name for your business or personal brand.

Firstly, keep it simple and easy to remember. Your domain name should be short, direct, and easy to spell. Avoid using hyphens, numbers, or special characters as it can make it harder for users to remember your domain name.

Secondly, your domain name should reflect your brand and the type of website you have. It should be relevant to the content and services you offer.

Lastly, pick a .ca since it 's local (national)  the second best is to choose a domain name with a .com extension as it is the most commonly used and recognized domain extension worldwide. By keeping these tips in mind, you can select the best domain name that truly represents your brand and attracts users to your website.

tips : Some website builder propose free domain in sign up for 2 - 3 years , 

you pay for the domain name yearly, and each domain name has different prices tag.

Example of Prices for different domain name TLD .com and .ca

Example of the prices for different third level domain like .com and .ca

understand the vocabulary is important, here is an extended guide

3. Using a Builder for Small Business?

When it comes to creating a website for your small business, it's important to choose the right website builder to get the job done efficiently and effectively.  Here are some factors to consider when choosing a website builder:

1. Ease of use: The website builder should be easy to use and navigate, with a user-friendly interface. This is important if you don’t have any technical background and want to create your website without any assistance.

2. Design options: Look for a website builder that offers a variety of templates, themes and customization options. This will allow you to create a unique and visually appealing website that represents your brand.

3. Features: Check what features the website builder offers, such as e-commerce functionality, blog integration, social media integration, SEO tools, email marketing and more. Depending on your business needs, you will need different features to effectively run your website.

4. Cost: Consider the cost of the website builder and whether it fits within your budget. Some website builders offer free plans or have lower prices than others, but may lack certain premium features.

5. Support: Look for a website builder that offers reliable customer support and technical assistance. This is crucial if you run into any issues or have questions during the website building process.

By considering these factors, you can choose the right website builder that meets your business needs and helps you create an effective digital presence.
There are a variety of website platforms available, but the best website builder for small businesses will depend on your specific needs and goals. Some popular website builders that are designed specifically for small businesses include Wordpress,  Wix, Squarespace, and Shopify. These website builders offer easy-to-use tools and templates that allow you to create a website that reflects your brand and message. With the right business website builder, you'll be able to showcase your products and services, create a strong online presence and attract new customers. Ultimately, the best website builder for small businesses will depend on your specific needs and what you hope to achieve with your website.

30% of the world wild web use wordpress 

What to Do After Building a Business Website

After building a small business website, it's essential to focus on marketing and driving traffic to your website. A website is only useful if people can find it, and getting your website in front of the right people requires digital marketing efforts. You can focus on search engine optimization (SEO), social media marketing, email marketing, and paid advertising to increase traffic to your small business website. In addition, regularly updating your website with fresh content, like blogging, can help keep visitors engaged and coming back for more. You may also want to consider investing in analytics to track user behavior, like google analytic, and better understand how visitors are interacting with your website. Building a small business website is just the beginning; the real work is in promoting and growing your online presence.

5. Optimize your small business website for search engines

This is critical if you want to drive more traffic to your site and increase organic search rankings. This can be achieved through various tactics, such as implementing SEO techniques and using relevant keywords within your content. Start by researching your target audience and determining what keywords they are most likely to use when searching for your products or services. Next, ensure that your website design is mobile-friendly, as this is a key factor in determining search engine rankings. Additionally, use title tags, meta descriptions, and headers to provide context and structure to your website content. Finally, create high-quality, relevant content that engages your visitors and provides value. By following these tactics, you can ensure that your small business website is well-optimized for search engines and will help you reach more potential customers online.

6. Market your website on social media.

 Marketing your website on social media is a great way to drive traffic and increase visibility. By creating profiles for your website on social media platforms such as Facebook, Twitter, and Instagram, you can reach a large audience and promote your site. Posting regularly and engaging with your followers can help you build a loyal fan base and drive traffic back to your website. It also provides an opportunity for you to update your website by sharing new blog posts, products, and services on your social media pages. With the widespread use of social media, marketing your website on these platforms can be a cost-effective way to reach potential customers and grow your online brand.

you can read more about social media